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Marketing Coordinator (Copy and Content)
External Relations - Marketing
Location: Bailrigg, Lancaster UK
Salary:
£25,138 to £28,759
(Full time, indefinite)
Closing Date:
Tuesday 07 May 2024
Interview Date:
Thursday 16 May 2024
Reference: 0497-24
Are you passionate about creating great content? Do you have a flair for persuasive writing? We are looking for a creative content specialist who can adapt their copywriting style to meet the diverse needs of our prospective students and their influencers. This is a fantastic opportunity to work in Lancaster University’s Marketing Office and contribute to content marketing across multiple online and offline channels.
The role is based within the Campaigns Team, who lead on brand-level marketing for student recruitment, including web, email marketing, advertising, organic social campaigns, and the creation of online and offline assets such as videos and prospectuses. The Team is made up of marketing, communications and digital content specialists who deliver B2C activity from initial lead generation through to enrolled student.
We use content marketing across the whole applicant journey, from top of funnel marketing such as advertising and prospectuses, through our website and social media, to more personalised marketing communications via our CRM. The content you write will feature in all this activity; join us to help tell the story of Lancaster University to our future students.
As well as creative writing skills, you should have excellent attention to detail and a high level of accuracy in all areas of work. Good IT and analytical skills are essential. As is the ability to work on your own initiative and respond to creative briefs.
Experience of using content management systems, email marketing software or customer relationship management (CRM) systems would be an advantage but are not essential as training and support will be provided.
This role is offered on a full-time, permanent basis with a hybrid work pattern. The preference to fully work on campus can be accommodated if desired.
Please note that this post will require you to work during the clearing and confirmation period – usually mid-August around A level results day. Leave during this period will be restricted.
For more information or an informal conversation, please contact Rachel Knowles, Head of Campaigns, r.knowles2@lancaster.ac.uk.
Further details:
Please note: unless specified otherwise in the advert, all advertised roles are UK based.
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